Interview with Iain Gibbons, Marketing Director of Vida Bank

In the latest in our series of technology talks, Mark Lusted (CEO of MagiClick UK), is joined by Iain Gibbons, Marketing Director of Vida Bank.

We cover:

The challenges of becoming a bank and evolving the brand
How they shifted their marketing strategy from brokers to consumers
The importance of digital experience alongside competitive savings rates
Key trends shaping digital banking and marketing in the year ahead
What’s next for Vida Bank in 2025